Nyhetsbrev fån Jane Goodall Institute

Kvinnan som ger mig kraft att orka fortsätta är Jane Goodall. Nu har Jane Goodall Institute, Roots&Shoots publicerat vår action mot Tele2.Det kanske kan ge andra kraft och insikt att det lönar sig att gå emot dom stora!

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Ing-Marie


Now You See a Chimp, and Now You Don't
01/23/2008
Most of us see a lot of television commercials every day. And most of the time, we don't even pay attention to them. One Roots & Shoots group leader in Sweden, though, was happy that she paid attention to the commercials.

Ing-Marie Persson, leader of the Zoo-school Furuvik Roots & Shoots group in Gavle, Sweden, saw a television commercial in which chimpanzees were playing with balls. She became upset at the misuse of the animals and suspected that the ad was being run illegally. Sweden is a member country of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), which prohibits the use of wild animals for commercial purposes.

Ing-Marie believed the reason that Tele2, the company airing the commercial, was allowed to air this advertisement was because it was filmed in another country that is not part of CITES.

Ing-Marie took the initiative and contacted Tele2, but her phone calls were not returned. She had one last idea and contacted one of Sweden’s largest evening newspapers, Aftonbladet, and told them the situation. Not only did they print the story, but other local papers did as well!

"I was happy to have the opportunity to talk about chimpanzees and spread a little knowledge of…their natural habitat," said Ing-Marie.

After seeing all the publicity, an ad manager at Tele2 phoned Ing-Marie and apologized for their behavior. More importantly, he told her that the advertising campaign had been cancelled. The manager also promised to inform his colleagues about the issues of chimpanzees in advertising. Ing-Marie was ecstatic.

"Now, more people [will] understand our cause and [know] that with the simple truth we [can] influence a major company," Ing-Marie said.

So, the next time your favorite television show is interrupted by a commercial, you might want to pay attention.


Commercial entertainment isn't the only issue facing chimps these days. Learn more about chimpanzee conservation issues.